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How Cronin Group Transformed Operations, Gained Real-Time Insights, and Boosted Profitability

Cronins Movers Team

Industry

Transport & Logistics

Challenge

Cronin Group struggled with outdated systems that created data silos, leading to data quality problems and significant overhead costs. These issues hindered their ability to effectively monitor operations and control profitability.

Results

By implementing Rubik's solutions, Cronin Group increased productivity, gained visibility into detailed performance information, and can now tightly manage spend and profitability. New performance KPIs provide a measurable baseline to drive further improvements.

Key Product

Digital Strategy, Systems Integration, Data Analytics

www.croningroup.ie
€165K+
Cost Savings p.a.
80%
Reduction in decision making time
13.8x
ROI

Partnering with Rubik Technologies has completely transformed our business. Their expertise in digital strategy and system integration has streamlined our operations, provided real-time visibility, and significantly improved our efficiency. We now have the tools to make informed decisions and drive future growth with confidence.

David Dowling

Commercial Director @ Cronin Movers Group

Cronins Movers Office

About Cronin Group

Cronin Group is a leading provider of logistics, transportation, and operational management services. With decades of experience, the company has built a strong reputation for reliability, efficiency, and customer-centric solutions.

The Challenge

Cronin Group faced significant inefficiencies due to outdated and disconnected systems. Their operations were hindered by siloed data, making it difficult to ensure consistency and quality across different departments. Keeping various systems in sync required significant manual effort, increasing administrative overhead and slowing down operations. Additionally, gaps in system functionality and usability created workflow bottlenecks, further reducing efficiency. Most critically, the lack of real-time data visibility meant that monitoring performance, managing resources, and controlling profitability were all reactive rather than proactive processes.

The Solution

Rubik Technologies worked closely with Cronin Group to design a comprehensive enterprise architecture that aligned digital capabilities with business needs. The strategy focused on identifying the most effective systems to invest in, ensuring seamless integration between new and existing platforms, and embedding digital tools into daily business processes. The implementation included the deployment of a new CRM system to enhance sales and management operations, the rollout of an advanced operations management system to streamline workflows, and the creation of a Power BI reporting platform to provide real-time insights. These improvements enabled Cronin Group to replace outdated, fragmented systems with a cohesive and efficient digital infrastructure.

The Results

The transformation delivered measurable improvements across Cronin Group's operations. The new operational system significantly boosted productivity by reducing manual work, optimising resource allocation, and automating critical processes. Enhanced data visibility provided detailed insights into sales forecasts, resource utilisation, job-level profit and loss, and overtime expenditure, allowing the company to make data-driven decisions with confidence. New performance KPIs established a clear baseline for tracking efficiency improvements, helping drive productivity gains. Most importantly, the ability to monitor spending and profitability in real-time enabled Cronin Group to take greater control of its financial performance, ensuring long-term growth and sustainability.